Privacy Policy

Last updated: November 11, 2026

Legacy Gent (“Legacy Gent,” “we,” “us”) is an independent online publication for men over 40, published at legacygent.com. This policy explains what information we collect when you read the site, sign up for our newsletter, download a checklist, leave a comment, or contact us, and what we do with it. We have tried to keep it plain and specific to how this site actually works.

Legacy Gent is a reading site. We do not sell products, take payments, or offer user accounts to readers.

Questions or requests about your information: connect@legacygent.com.

The short version

• You can read every article without giving us any personal information.
• Analytics and advertising tools load only after you accept them in our cookie banner. If you decline, they do not load.
• If you join the newsletter or download a checklist, we use your email address to send you what you asked for, through our email provider, MailerLite.
• We do not sell your personal information.
• You can unsubscribe, change your cookie choices, or ask us to delete your information at any time.

Information you give us

Newsletter (The Legacy Letter)

When you subscribe, we collect your email address and, if you provide it, your first name. Signups are sent to MailerLite, which stores our subscriber list and sends our emails. MailerLite may record when you open an email or click a link in it, which helps us understand which topics readers find useful. Every email includes an unsubscribe link.

Checklist downloads

When you request one of our free checklists, we collect your email address so we can email you the PDF. Your address is added to our MailerLite list, and you can unsubscribe at any time.

Contact form

Our contact form asks for your name, email address, an optional phone number, a subject, and your message. The form sends your message to our inbox at connect@legacygent.com. We use it only to read and reply to you.

Comments

If you leave a comment, we collect the name, email address, and optional website you enter, your comment, and your IP address and browser information, which WordPress uses to help detect spam. Your name, website, and comment are shown publicly; your email address is not. An anonymized string created from your email address (a “hash”) may be sent to the Gravatar service, run by Automattic, to see whether you have a profile picture. Gravatar’s privacy policy is at automattic.com/privacy.

Information collected automatically

Server logs

Like nearly every website, our hosting provider, Hostinger, automatically records basic technical information when you visit: your IP address, browser type, the page requested, and the date and time. These logs are used to keep the site running and secure.

Analytics (only with your consent)

If you accept analytics cookies, we use Google Analytics 4 to understand how readers use the site: which pages are read, how visitors arrive, roughly where they are located (country or city level), and what device and browser they use. This information is reported to us in aggregate. Google Analytics retains this data according to our account settings, for no longer than 14 months. If you decline analytics cookies, Google Analytics does not load.

Advertising (only with your consent)

We use, or are applying to use, Google AdSense to show ads on the site. If you accept marketing cookies:

• Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites.
• Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this site and/or other sites on the internet.
• You may opt out of personalized advertising by visiting Google’s Ads Settings. You can also opt out of some third-party vendors’ use of cookies for personalized advertising at aboutads.info.

To learn how Google uses information from sites that use its services, see How Google uses information from sites or apps that use our services. If you decline marketing cookies, Google’s advertising scripts do not load.

We use Google Consent Mode, so Google’s tools are told your consent choice and adjust their behavior accordingly.

Embedded videos (only with your consent)

Some articles include YouTube videos, embedded in YouTube’s privacy-enhanced mode. Because YouTube is a third-party service, these videos load only if you accept marketing cookies. When a video loads, YouTube (Google) may collect information about your viewing according to Google’s privacy policy.

Cookies and your choices

When you first visit, a banner asks whether you accept analytics and marketing cookies. Until you choose, only cookies that are strictly necessary to run the site and remember your choice are used. You can change your decision at any time with the Cookie Settings button at the bottom of every page. Our Cookie Policy lists the cookies the site uses.

Some browsers send a “Do Not Track” signal. There is no common standard for responding to it, so we rely on the choices you make in our cookie banner instead.

Affiliate links

Some articles contain affiliate links, including links to Amazon as part of the Amazon Associates program. If you click one and buy something, we may earn a commission at no extra cost to you. When you click an affiliate link, you leave our site, and the retailer may use its own cookies to record that you arrived from Legacy Gent. We do not receive your name, payment details, or what you personally bought; we see only aggregate sales reports. See our Affiliate Disclosure for more.

How we use your information

• To send the newsletter and checklists you asked for.
• To reply to messages you send us.
• To publish and moderate comments.
• To understand which content is useful and improve the site (with your consent).
• To show ads that help pay for the publication (with your consent).
• To keep the site secure and prevent spam and abuse.
• To meet legal obligations.

For readers in the European Economic Area and the United Kingdom, our legal bases are: your consent (newsletter, checklists, analytics, advertising, and embedded videos); our legitimate interest in running a secure site and responding to messages (server logs, contact form, comment moderation); and compliance with legal obligations.

Who we share it with

We do not sell your personal information, and we do not share it for money. We use a small number of service providers to run the site, and they handle data on our behalf:

• Hostinger: website hosting and our email inbox.
• MailerLite: newsletter and checklist emails.
• Google: Google Analytics and Google AdSense (only with your consent), and YouTube embeds (only with your consent).
• Automattic (Gravatar): profile images for commenters.

We may also disclose information if the law requires it, or to protect the rights and safety of our readers, the site, or others.

California residents: We do not sell personal information. Advertising cookies set by Google, if you accept them, may be considered “sharing” for cross-context behavioral advertising under California law. You can opt out at any time by declining marketing cookies in Cookie Settings.

How long we keep it

• Newsletter and checklist subscribers: until you unsubscribe or ask us to delete your information.
• Contact messages: as long as needed to respond and keep a reasonable record of the conversation, then deleted.
• Comments: for as long as the comment remains published, unless you ask us to remove it.
• Analytics data: no longer than 14 months in Google Analytics.
• Your cookie choice: stored in your browser for up to 12 months, after which we ask again.

Your rights

Depending on where you live, you may have the right to:

• Ask what personal information we hold about you and get a copy of it.
• Ask us to correct or delete it.
• Withdraw your consent at any time, by unsubscribing or changing your Cookie Settings.
• Object to or restrict certain uses of your information.
• Opt out of the sale or sharing of personal information for targeted advertising.
• Complain to your local data protection authority.

To make a request, email connect@legacygent.com. We will respond within the time the law requires, and we will not treat you differently for exercising your rights. We may need to confirm your identity before acting on a request.

Security

The site uses HTTPS encryption, and we limit access to personal information to what is needed to run the publication. No website can guarantee perfect security, but we take reasonable steps to protect your information.

International readers

Legacy Gent is run from the United States, and some of our service providers process data in the United States or other countries. When information is transferred, it is handled under the safeguards those providers use, such as standard contractual clauses.

Children

Legacy Gent is written for adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, contact us and we will delete it.

Links to other sites

Our articles link to other websites, including sources, retailers, and health organizations. Their privacy practices are their own, so review their policies when you visit them.

Changes to this policy

If we change how we handle information, for example by adding a new tool, we will update this page and the date at the top.

Contact

Email connect@legacygent.com or use our contact page.